We live in a dangerous food world, full of temptation and instant gratification.
David Kirchhoff isn’t just the President and CEO of Weight Watchers International—he’s a member of Weight Watchers® himself and one of its biggest success stories. In Weight Loss Boss, he candidly divulges his personal story ― from his slide into full-fledged obesity, to his struggles managing his relationship with food and finding an exercise regimen that sticks. Along the way, Kirchhoff makes the case for radically rethinking what it takes to achieve long-term weight-loss success and a healthy lifestyle that lasts.
Kirchoff admits to being far from the perfect role model. By sharing—and sometimes over-sharing—details from his own weight-loss odyssey, and drawing on the latest scientific research, Kirchhoff discloses the key rules that have worked for him—and what can work for anyone.
Losing weight is easy – until you try to put it into practice. Learn from my mistakes.
These include how to learn to love healthy and satisfying foods that love you back, strategies for throwing willpower out the window and forging patterns that stick for good, and embracing behavior-change tools that empower you to succeed.
All royalties from Weight Loss Boss will be donated to Share Our Strength’s No Kid Hungry campaign.
Dave talking about his book.